Supporting Indie Game Developers and Publishers

Services

MARKETING, PUBLIC RELATIONS & COMMUNICATION

The Ukiyo Studios Marketing approach involves having a strategy to target your fanbase.

We tailor the offering and messaging that not only appeals to the target market, but also reflects your unique voice and character as a game developer.

Whether you are looking to market your game to a Japanese audience or a Western audience, our team has the capabilities to deliver both inbound and outbound.

Communicating to your audience in their native language is just as important if you ever need to interact with them or send an official message. By having localised marketing and communication you are building trust and loyalty with your audience, and aiding in cultivating engagement with your community.

Our wholistic PR approach involves engaging with media outlets and streamers. By doing so we are casting a broader net of awareness. We do the important leg-work involved in liaising with them to ensure your game is brought in front of relevant audiences.

Tasks involved: Media & Streamer outreach and co-ordination, Press Kit Management, Press Releases, Marketing messaging

COMMUNITY MANAGEMENT & ENGAGEMENT

We harness the power of your community. By actively engaging with your fanbase, we are creating a strong core group of supporters willing to advocate for your game to a broader audience.

We do this on several fronts, including social media and borrowing from media and influencers audiences as well. Finding success from your community involves consistent cultivation and happens over time.

Your audience may interact across different mediums, both online and offline with the challenge of bringing them all together. Our team will help you reach both Eastern and Western international audiences.

Your community is a long term investment that will pay generous dividends in loyalty.

Tasks involved: Establishing and growing your fanbase, Delivering engaging content, Engaging with fans across all social channels

EVENT REPRESENTATION

There is no substitute for real-time feedback from your fans. Let us take care of the heavy lifting involved in getting a presence organised at both online and in-person events. Game media cover these events, and through participation and active interaction with them, Ukiyo Studios will put your game in front of more eyes. We are able to assist with Tokyo Game Show, Tokyo Sandbox, BitSummit, PAX Australia and Gamescom Asia amongst others.

With various options available, we are able to cater to every budget requirement from bespoke through to entry level for those looking to just test the waters.

Tasks involved: Co-ordinate bookings, staff and equipment hire, Media bookings, Presentation of game to patrons by proxy

Localisation

We go beyond simply translating your game into another language. Ukiyo Studios will localise and ensure that your games’ written content in the target language retains the emotion and intent of the source material, while adhering to the preferences and style suited to the target market and various distribution platforms.

We deliver a high calibre localisation file that has been quality checked to ensure the best representation of your games’ written content in the target language.
Our network partners have extensive experience in over 14 languages, including FIGS (French, Italian, German and Spanish) as well as Chinese (Traditional and Simplified), and Japanese. We also work with game translators from rapidly growing markets, such as Turkey, Thailand, Latin America, Brazil and Russia.

Tasks involved: Localise your game and marketing text into target language, Edit and proof for context, Provide QA to ensure text fits within game context

Partnering with Indie Game Developers and Publishers to reach a global audience

Unlike larger game studios, indie game studios have the monumental task of handling a multitude of aspects of game development with limited resources at their disposal. Game development is more than just coding or creating art assets, it's also financing the game, localisation, administration, community management, and the list goes on. By collaborating with us you gain an extension to your team, easing the burden of development so you can focus on your areas of expertise.

You have an awesome game you’re working on. Let us help you market it and reach your player base.